Australian men are paying 140 cent more than British men do. In May of 2014 the cost of a Viagra pills were between sixty-five dollars and eighty-five dollars for a pack of four. Since then the price has drop significantly to nine and thirteen dollars per pill. That is around 2.23 to 3.35. Moreover in the UK customers can by the viagra pill for just five pounds equivalent to Ten dollars and fifty six cents and $1.32 per pill. Major corporations can charge customers up to twenty pounds for the drug. Selling this drug at this rate will allow the UK to increase their profit in the medical industry. One issue that Australian men experience is that the drug is only offer to men who are war veterans.
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All other men outside of that criteria would have to get the pill from private sources.There was around 17,000 prescriptions made throughout the year. This cost taxpayer 1.3 million dollars. The government recently approved for their policy that is for five years, which does not allow supermarkets to sell prescription medication. Currently there is only seven generic brands offer to customers. what is very shocking for Australians is in Britain Viagra pills are a half size larger than the pills sold in Australia. A spokesperson for pharmacy recently came forward and stated the Viagra pill recently came off of patent and will have a major competition in the projected future.
It is important that Australians raise their price or in the future I predict their citizen purchasing their medication in the UK. Majority of the people who purchase Viagra pills are not veterans. In Australia their main demographic target are men that were veterans. This is a extremely negative solution when targeting the main customer. In dealing with sales you want to target many variety of people. Not just one type of category. In order for Australia to increase in sales and revenue they first need to change who they market to . Veteran men are not the only ones who purchase viagra. If the laws and policies were to change then the change would take place for Viagra pills. Overall the UK is doing far better in sales and they are offering their Viagra bills to a much larger population.
In conclusion the effects of price and the people you sell to play major roles in your profit in the medical industry. Australia is a much different place than the Uk in terms of culture. This could be the reason why they choose to target only veteran men. In the UK’s target is more of a variety of most men and therefore have a larger customer base. This has allowed the UK to sell there product at a higher price. Regardless of who sells Viagra pills at higher price we cannot compare the two places. Its like comparing apples and oranges. The major implementation that needs to take place is the change of people being offered Viagra pills in Australian community. If that change would first take place there would men in Australia would be happier and the increase in sales would rise. Therefore change must first come in place immediately in order to thrive as a company in the drug industry.
I have been working in General Practice since 2006.
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